I build one deeply-researched flagship piece a month for independent consultants and fractional execs — then atomize it into eight posts, every statistic sourced, all written in your voice.
LinkedIn profiles using the title "fractional," 2022 to early 2024. Being good stopped being a differentiator. Your buyer researches you before they ever reach out — and if the deepest thing they find is a services page, the shortlist was written without you. Source: 5FT View
That was never the hard part. The hard part is that real thought leadership requires research you don't have three uninterrupted hours to do — so what actually gets posted is whatever you could think of on a Tuesday night.
Revenue arrives through your network. Staying visible and relevant relies on regular publishing. Leaders know when to delegate.
You publish competence — observations any peer could have written. Stock observations won't draw attention when it's time for your client to find you.
Three weeks go by. You resurface with an apology post. You swear you're going to post more frequently, but as usual, your schedule gets away from you.
You need to minimize the amount of time you personally spend on posting while the job itself gets done regularly on schedule… sounding like you, reflecting your views.
Everything below arrives together, on the same day each month. You approve it or you redline it. You never face a blank page.
That's table stakes, and it caps out fast: the ceiling on that work is whatever you already happened to know. You end up with a well-written version of your own existing opinions, which is exactly what everyone else in your category is also publishing.
I start one step earlier. Every drop begins with original research — primary sources, real numbers, and the non-obvious connection between two facts nobody had lined up next to each other. Then it gets written in your voice.
The result is a piece you couldn't have written on a Tuesday night, that sounds exactly like you, and that a skeptical buyer can fact-check line by line. No spin, just facts, laid out clearly.
Including in the short social posts, not just the flagship. If a claim carries a number, it carries a link. The whole promise falls apart the moment one unsourced stat slips through.
Nothing is published under your name that you haven't read. Redline it, kill an angle, ask for a different hook — that's built into the cycle, not an exception to it.
A complete sample deliverable — research brief, flagship article, all eight posts, strategy note. Judge the quality directly rather than taking my word for it.
Open the sample drop →Cheaper than an agency retainer, and not remotely comparable to what you'd get from a gig-site writer. Month to month — no annual lock-in.
For testing the water before committing to a full publishing cadence.
The full engine. Enough volume to actually compound.
For consultants treating content as the primary acquisition channel.
Your first full drop lands within 14 days, or you don't pay for the first month. If the writing doesn't sound like you, I rewrite it until it does — that's what unlimited revisions on Core is for.
Ghostwriting normally forces a trade on you. Stay involved and you keep control of what goes out under your name — but it eats the time you were trying to buy back. Hand it off completely and you save the time — but now something is being published in your name that might not sound like you, or might argue something you don't actually believe.
This is built to refuse that trade. Every decision that matters stays yours. Every hour of work around those decisions is mine.
That's the entire list. Between those two moments, you won't hear from me — which is rather the point.
| Step | What happens | Your time |
|---|---|---|
| 1 | Onboarding — voice interview + I read your last 25 published pieces | 60 min, once |
| 2 | Monthly call — I bring five topic options, you bring yours, you decide the topic and the framing | 30 min |
| 3 | I run the research, find the connection, draft everything, and verify every source | None |
| 4 | You approve the finished drop — nothing gets scheduled until you sign off | 20 min |
Fifteen minutes, no pitch deck. Tell me who you're trying to reach and I'll tell you the angle I'd research first — whether or not you hire me.